Brand / Product Studies
Brand / Product studies assists in the creation and curation of strong, distinctive brands. Brand / Product research helps achieve competitive advantage through objective, insight based ideas and recommendations.
IMAGE, AWARENESS, POSITIONING STUDIES
In these studies we aim to draw up a balance sheet of an image, a brand or product, to measure its familiarity by the public, to define its place in the market and compare the competition. It also allows us to:
– Determine the knowledge degree of a brand / product by the target audience
– Develop a profile of people who know it
– Set targets for following advertising campaigns
– Understand the public’s perception in relation with the brand / product
– Map the current positioning of the brand / product
– Identify the strengths and weaknesses of the brand / product
– Develop an action plan to improve the visibility and ensure the adequacy of the image with the desired positioning
PRODUCT, BRAND, PACKAGING, LOGO and PRICE TEST
In these tests conducted separately or in a single study / session we identify and measure the perception of the study population with respect to a (new) product and its various features.
These tests allow us to:
– Know and assess the commercial potential and technical quality (effectiveness, safety, taste …) of a product and how it will be perceived by consumers
– Check if the product name or brand has the evocative qualities in the minds of consumers
– Check if the graphical elements of the brand are in line with the brand identity and consumer expectations
– Check the attractiveness of the package and if it conveys the desired image
– Assess the impact of price on consumer perception and their behaviours
BLIND TEST
In these tests people are asked to try a product without knowing its name or brand.
This allows to:
– Neutralise the influence of the brand or its image during the product assessment
– Position the brand compared to its competitors
– Know the impact of the brand’s image
– Compare the perceived image and the real image of the brand
TEST CONCEPT
A test concept allows defining if an idea or a concept will be accepted by the target audience. It’s usually made before launching a new product.
It allows us to:
– Test a new product/service before launching it on the market
– Evaluate its acceptance by the public
– Study different alternatives
- info@elka-lebanon.com
Call
- +961-3-768224
Visit
- ELKA Lebanon
May Ziadeh Street, Spears, Kantari, Beirut, Lebanon