Distribution Studies
Distribution Research refers to the collection and analysis of information related to the sales of a product or brand and its distribution through various retail channels so as to enable the management make better decisions.
STUDY OF PURCHASING BEHAVIOUR
This methodology aims to get to know clients’ behaviours and uses in the market place at a certain time.
It allows us to:
– Identify the profile of clients
– Understand the reasons of visit and purchase, their ways, and interest zones
– Determine Clients’ purchasing behaviours in the market place
– Identify choices’ criteria, which have relations with different variables in the market place.
STUDY OF DISTRIBUTION NETWORK
The distribution study can take many forms in order to meet various objectives.
This study allows firms to:
– Assess the extent of the distribution network to maximise coverage
– Assess the presence of its products and those of competition within the distribution network
– Study the distribution channels through predefined criteria
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