Behavioural Studies
Behavioral research, like the name suggests, observes the behaviour of customers to come out with insights on how to improve a product or the presentation of a product for the customers.
USES, HABITS, ATTITUDES, MOTIVATIONS, EXPECTATIONS
Those studies aim to understand and evaluate aspects of consumers’ behaviours. They allow to get insides to:
– purchase and consumption habits
– consumer expectations
– criteria to be set for the purchasing experience
– restraints and motivations for the use, purchase or product consumption
Naturally it is possible to segment consumers in groups, according to a set of different criteria. Those studies aim to follow the evolution of consumer behaviour and anticipate the changes, in order to adapt the offer (product, mix, communication plan, etc.) to the target and make them reliable.
STUDY OF PURCHASING BEHAVIOR IN THE MARKET PLACE
These studies aim to know about clients’ behaviors and uses in the market place at a certain time.
It allows to:
- Identify the profile of clients
- Understand the reasons of visit and purchase, their ways, and interest zones
- Determine Clients’ purchasing behaviours in the market place
- Identify choices’ criteria, which have relations with different variables in the market place.
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