Advertising Studies

Based on deep research and analysis, it is simple to design and develop a creative ad, effective enough to influence consumers.

PRE-TESTING CAMPAIGN STUDY

With this study approach we expose the targeted individuals to one (or more) advertising message(s), before broadcast to measure its impact and effectiveness.

This study allows us to:

Check the understanding of the ad message
Check the suitability (coherency) of the message with the media
Evaluate the perception of the advertising message
Explore attitudes towards the advertising message
Choose the most adequate advertising message

POST-TESTING CAMPAIGN STUDY

with this methodology we aims to measure the impact of a broadcast advertising campaign on the target audience.

It allows us to:

– Measure the attractiveness of the advertising message
– Measure the memorisation of the advertising message
– Measure the appreciation of the advertisement
– Measure the persuasiveness of the advertisement, its ability to attract new customers and retain the existing clientel
– Evaluate the media used

 

Email

  • info@elka-lebanon.com

Call

  • +961-3-768224

Visit

  • ELKA Lebanon
    May Ziadeh Street, Spears, Kantari, Beirut, Lebanon
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